Focus by Justin - Alessandro Cassinis

Logo Design and creation of Brand Identity for a Mental Coach activity based in the Netherlands. The project concept revolves around the word 'Focus' which recalls the central theme of the coaching path: finding the right 'Focus' of the problem to be analyzed and solved. The letter 'O' of the logo recalls both the human eye (the mirror of the soul) and the center of a target (the goal of the coaching path). The stick font and the blue color have been chosen to convey reliability, seriousness and stability, fundamental characteristics of this activity.