HR Mascara Medusa

Exercise at IED European Institute of Design Rome, which includes the design of a new mascara branded "HR" Helena Rubinstein and includes product design and advertising. The concept is based on the gaze of a woman that can be mysterious but lethal at the same time, just like the jellyfish from which the mascara takes its italian name. The design of the product, with its wavy shape, blue color and white lines bring you back to the submerged and mysterious world of the sea and jellyfishes. White lines reappear in advertising visuals both as lethal tentacles of jellyfishes and as eyelashes defined by the mascara.